Last July, as part of a mini-tour supporting the release
of Block Ice & Propane I played at The Lily Pad, a small club
in Cambridge, Massachusetts. A friend of mine, cellist
Josh Gordon, came to the show and brought along his
friend, filmmaker, Errol Morris who enjoyed the music and
bought a copy of the CD. As it happens, Morris ended up working
on a new series of spots for the Apple iPhone and he
found that my piece, "Yakima", worked well with the
stylish testimonial, real-person-on-the-street work he
created.
See The New Ads: iPhone Ads